Coming from a healthcare background, we find it is easy to become cynical toward the physician and patient relationship. Pill-pushers preying on whining patients with no self-control. Dr. Alter changed all that for us. His passion for finding the root cause of patient afflictions goes beyond admirable. The whole body is his health crime scene. Family history, typical daily activities, and even emotional baggage all play a role in developing a unique and compelling game plan for getting patients back to their lives.
What did we do? Our task was to help refine the Healthcare Detective brand, give it a voice, and design a valuable presence on the web. We began with a series of brand evaluations and research. We next focused our energies on developing a website that allows for regular updates by Dr. Alter and his team. We coded a robust but straightforward back-end content management system that allows for growth, easy categorization, and cross-over marketing opportunities. Check out the site!
